TOOLS FOR PERSONAL BRANDING
ENVISION
Identify your unique niche. Craft your key messages. Chart your professional path.
The fall workshop registration is now open.
THE WEDNESDAY WORKSHOPS
Live small-group personal branding workshops for women. An 8-week course.
Fall session runs September 14th through November 14th.
Build the career that makes you happy!
Want to know 5 things you can start doing tomorrow?
Three ways to ENVISION your brand:
The Deep Dive
We’ll meet in-person or on Zoom for an intensive, customized half-day workshop and tackle the workbook exercises together. You’ll come out with a fully formed brand plan. The next day, you’ll receive JPEGs capturing all the completed workbook exercises. Over the next 2 weeks, I’ll spend some time thinking more deeply about insights and implications and how all the pieces fit together, and I’ll create a visually engaging Brand Vision Book for you that captures all the elements of your brand story and path forward.
The Collaborator
You’ll work through the Envision Workbook and I’ll support you all the way with guidance and insight during our five 1-hour sessions on Zoom. At the end of our work, you’ll get a pretty PDF capturing all the completed exercises.
The Wednesday Workshops
You’ll join a group of women for a series of 1-hour sessions on Zoom. We’ll do the Envision Workbook together, and you’ll come out with an inspiring brand vision as well as a new group of supporters and a built-in focus group. Registration is now open for the fall workshop.
EMBRACE THE ZIG ZAG
Learn how to brand a career with twists and turns.
Reflect with integrity about where you’ve been.
Gain clarity on where you’re going.
Write your brand story.
The Envision Workbook
will accelerate you to a powerful brand vision that’s true to who you are, relevant to your audience, and full of promise for moving your career forward.
“After working with Susan, I feel very certain about what themes should underpin all of my communications. That confidence is very anchoring and reassuring.”
— Alexa Kimball, Physician and President & CEO of Harvard Medical Faculty Physicians at BIDMC
“Working with Susan is an exceptional experience. Her deep branding expertise is evident in the carefully curated process she’s developed. My work with Susan equipped me with clear messaging and the content I needed to reposition myself in the marketplace. I am grateful to her for her sophistication, support and good humor.”
— Hannah Berson, Founder, Salt Collaboratory / design thinking consultancy
“Susan is both systematic and sympathetic - a rare blend! She is a pleasure to work with and was able to help me discover the essence of my mission. She is fun and efficient, and a wonderful artist to boot. Love her!”
— Kylin O’Brien, Founder, Kylin Holistic / alternative health services
“Seeing the photos of my session is like looking at the inside of my brain.”
“Susan is a creative innovator who can transform an abstract idea into a clear brand statement. She had me physically putting post-its all over my house to ignite my creative side. She listened, asked questions and challenged me to be more thoughtful and precise with my words. She then magically transformed my language and ideas, creating a brand that tells my story in a succinct and powerful way. ”
— Kaitlyn McLaughlin, Founder, EduKait and EmpowerED / digital education platforms
Questions? Email me to schedule a call.
Looking forward to working with you!
“Susan helped me create my brand, which is something few of us take the time to do properly. I don’t see anyone out there in my field with anything as individualized as what we created”
— Marci Goldfarb, Founder, MarciLaw / legal services
I’d love to help.
For more than 20 years, I’ve been helping Fortune 500 companies define brand strategy and create distinctive messaging.
I designed the Envision Workbook so you can leverage those same tools used by the world’s leading brands.
It’s a set of fun and engaging exercises that help you tap into a better understanding of yourself and your audience in order to design a unique personal brand and a fulfilling professional path.
In this video, you’ll find a little more background about how the workbook came to be.
At the end of the process, you’ll have:
A deeper understanding of your motivations and purpose
Clearly defined audience targets
Your ready-to-use elevator pitch
Content and a creative brief for your brand communication
Guidelines for your future professional growth